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    ILSA CREW RECEIVES NEWLY DONATED BONFIRE GEAR

    ILSA CREW RECEIVES NEWLY DONATED BONFIRE GEAR
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      Through our team rider, Beau Bishop, we recently donated outerwear to the Indigenous Life Support Academy.  ILSA is a Canadian based non profit that helps aid Indigenous youths gain...

    BEAU BISHOP FEATURE IN THE KING SNOW MOVIE

    BEAU BISHOP FEATURE IN THE KING SNOW MOVIE
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    Locked inside the Canadian border with a tight group of talent, we knew the time was right to deliver our first film. A movie that showcases the extraordinary riders and...

    HERE & THERE - RALPH KUCHAREK AND FRIENDS

    HERE & THERE - RALPH KUCHAREK AND FRIENDS
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    "Between the pandemic throwing everything off at the end of the winter and taking a forced-breather from riding it became apparent to me how important celebrating good times was.  During...

    BLAKE MOLLER WINS ANDORRA STOP ON THE FWT!

    BLAKE MOLLER WINS ANDORRA STOP ON THE FWT!
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    Our favorite up and coming snowboarder, Blake Moller just won stop 2 of the Freeride World Tour in Andorra!  Scrub to the 44:00 minute mark to see Blake go savage...

    WATCH WERNI STOCK IN THE SHREDBOT'S "AFTERLIGHT"

    WATCH WERNI STOCK IN THE SHREDBOT'S "AFTERLIGHT"
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    Inspired by the feeling of snowboarding, Afterlight is a texture based project to re-create the emotions and awareness experienced while riding. Enjoy. RIDERS: TORSTEIN HORGMO WERNI STOCK IIKKA BACKSTROM SEBBE...

    WERNI STOCK'S FULL PART FROM "LOCAL SURROUNDINGS"

    WERNI STOCK'S FULL PART FROM "LOCAL SURROUNDINGS"
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    You may have seen Werni Stock's signature project "Local Surroundings" but he recently edited a full part out of all his A grade footage from the 2019 winter.  Be rest...

    POLARTEC'S BAKER BOYD ENTERS THE FLOW STATE IN JAPAN

    POLARTEC'S BAKER BOYD ENTERS THE FLOW STATE IN JAPAN
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    Polartec athlete Baker Boyd traveled to Japan last season and came back with incredible footage comprising of solid lines and smooth air time.  Polartec and Bonfire are moving into the...

    WERNI STOCK AND THE SHREDBOTS IN SAAS FEE

    WERNI STOCK AND THE SHREDBOTS IN SAAS FEE
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    Winter escalated very quick in Europe during the preseason.  With a wealth of talent and an incredibly quick edit turnaround, Werni Stock and the Shredbots turn out another epic video...

    BEAU BISHOP FEATURED IN THE MANBOY'S "SNOWDANCE"

    BEAU BISHOP FEATURED IN THE MANBOY'S "SNOWDANCE"
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    The Manboy's newest offering "Snowdance" featuring our very own Beau Bishop is one of the most progressive freestyle backcountry movies to come out in 2020.  Sit back and enjoy these...

    SNOWMOSAPIENS DESCEND UPON MONTANA

    SNOWMOSAPIENS DESCEND UPON MONTANA
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    The Bonfire team including: Ralph Kucharek, Beau Bishop, and Aspen Rain Weaver travele to Whitefish, Montana for a heavy dose of DEEP Powder! We were super lucky to have it...

    WERNI STOCK INVITATIONAL RECAP

    WERNI STOCK INVITATIONAL RECAP
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    PHOTOS: JUKKA PEHKONEN & BECKNA WORDS: WERNI STOCK The Werni Stock Invitational was a huge success this season. Basically my plan was to get everyone together and have an all...

    BONFIRE GOLD LINE LOOK BOOK

    BONFIRE GOLD LINE LOOK BOOK
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    Photos: Mike Yoshida Our 20/21 line is just days away from dropping, in stores and online.  To give you a little tease, we have put together a look book from...

    SNOWMOSAPIENS RELEASE EPISODE 2

    SNOWMOSAPIENS RELEASE EPISODE 2
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    In this episode of Snowmosapiens the boys take to the streets and backcountry. We experience four things we love Tahoe , Trash, Tuffys, and Granola. Our group of homies have...

    ASPEN WEAVER AND THE SNOWMOSAPIENS DROP EPISODE 1

    ASPEN WEAVER AND THE SNOWMOSAPIENS DROP EPISODE 1
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    Aspen Rain Weaver and crew have been getting after it all winter.  The first episode of Snowmosapiens is live, so check out what the boys got into during some early...

    THE STORY BEHIND THE COVER WITH WERNI STOCK

    THE STORY BEHIND THE COVER WITH WERNI STOCK
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    WORDS: WERNI STOCK  PHOTOS: TOM KLOCKER AND PHILIPP PHOTO The crew involved in the cover shot was the full Local Surroundings squad, including our filmer Julian Pintarelli, Photographer Tom Klocker,...

    WERNI STOCK LANDS HIS FIRST EVER COVER

    WERNI STOCK LANDS HIS FIRST EVER COVER
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    We'd like to give a huge congrats to Werni Stock for landing his first ever cover of Pleasure Magazin!  In addition to the cover, Werni also locked down a full...

    BONFIRE VIDEO ROUNDUP

    BONFIRE VIDEO ROUNDUP
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    Our Bonfire team is constantly on the hunt for the next shot for their upcoming projects.  In an ode to our hard working team mates, we have gathered our favorite...

    EPISODE 1 OF TALL AND SMALL FEATURING MAXI PREISSINGER

    EPISODE 1 OF TALL AND SMALL FEATURING MAXI PREISSINGER
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    Tall and Small is back, featuring the one and only Maxi Preissinger! It definitely hasn't been the best winter in Europe, but the boys still managed to find some nice...

    WERNI STOCK FEATURED IN SHRED BOT'S "LIGHT"

    WERNI STOCK FEATURED IN SHRED BOT'S "LIGHT"
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    It's March, and if you're an avid shredder, so hopefully by now you have gotten into your fair share of powder, jumps and rails.  You're also probably thinking that you've...

    WERNI STOCK AWARDED THE STAND OUT AT NATURAL SELECTION

    WERNI STOCK AWARDED THE STAND OUT AT NATURAL SELECTION
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    Words: Mike Yoshida Photos: Tom Monterosso The Natural Selection, a backcountry freestyle competition is back, and better than ever!  The creative mind behind Natural Selection is none other than Travis...

    MARIO WANGER'S FULL PART FROM LOCAL SURROUNDINGS

    MARIO WANGER'S FULL PART FROM LOCAL SURROUNDINGS
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    Hailing from the Austrian Alps, Mario Wanger has come up through the ranks as a mulifaceted rider.  He holds it down on massive park jumps, and is equally as skilled...

    BONFIRE HEADS TO GREAT NORTHERN POWDER GUIDES

    BONFIRE HEADS TO GREAT NORTHERN POWDER GUIDES
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    Words: Mike Yoshida Photos: Mike Yoshida Last week a portion of the Bonfire team had the opportunity to travel to Whitefish, Montana to ride at Great Northern Powder Guides.  As...

    WHITELINES REVIEWS THE BONFIRE TACTICAL PANT

    WHITELINES REVIEWS THE BONFIRE TACTICAL PANT
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    Every year, Whitelines rounds up the best new outerwear that the snow market has to offer and puts them to the test in their dynamic on-snow trials. This year, they...

    WHITELINES REVIEWS THE BONFIRE VECTOR JACKET

    WHITELINES REVIEWS THE BONFIRE VECTOR JACKET
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    Every year, Whitelines rounds up the best new outerwear that the snow market has to offer and puts them to the test in their dynamic on-snow trials. This year, they...

    LOCAL SURROUNDINGS FULL MOVIE

    LOCAL SURROUNDINGS FULL MOVIE
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    Well, we promised it to you, and you have been patiently waiting.  Here it is, Werni Stock's "Local Surroundings".  We are super proud to have Werni in our Bonfire family,...

    LADIES AND GENTLEMAN, WE PRESENT TO YOU POINT OF BEAU 4

    LADIES AND GENTLEMAN, WE PRESENT TO YOU POINT OF BEAU 4
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    Beau Bishop has been known for his legendary backcountry prowess and creativity in the way that he captures it.  And when GoPro's became relevant, Beau took it into his own...

    "LOCAL SURROUNDINGS" PREMIERE IN MAYRHOFEN

    "LOCAL SURROUNDINGS" PREMIERE IN MAYRHOFEN
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    Werni Stock is our Austrian powerhouse who's accolade list reads longer than most riders could ever dream of.  This season he wanted to check a personal project off of his...

    "LOCAL SURROUNDINGS" A MOVIE BY WERNI STOCK

    "LOCAL SURROUNDINGS" A MOVIE BY WERNI STOCK
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    LOCAL SURROUNDINGS - feat Werni Stock, Mario Wanger Tom Tramnitz and Friends. A Snowboard movie filmed in Austria Exclusively. Powder jumps, freeriding, Penken Park Action and stunning Sunset Kicker Session...

    WINTER 19/20 PLATINUM LINE LOOKBOOK

    WINTER 19/20 PLATINUM LINE LOOKBOOK
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    PHOTOS BY: PHILIP PHOTO, MIKE YOSHIDA, AND HUNTER MURPHY With the fall months arriving, and change in the air, it's never too early to start thinking about the upcoming snow...

    BLAKE MOLLER FEATURED IN JIGGY TRANSCENDENCE

    BLAKE MOLLER FEATURED IN JIGGY TRANSCENDENCE
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    Blake Moller is our younger up and coming secret weapon.  To say that he is an all terrain machine is an understatement.  The dude can ride park, pow, and recently...

    BEAU BISHOP - FAST DOWNHILLS FULL PART

    BEAU BISHOP - FAST DOWNHILLS FULL PART
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    Beau Bishop Full Part.

    Catching up with Ralph Kucharek

    Catching up with Ralph Kucharek
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    We caught up with Ralph Kucharek, our favorite east coast power house.

    Werni Stock featured in Contraddiction movie

    Werni Stock featured in Contraddiction movie
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    Check out Werni Stock in the Contraddiction movie!

    Catching Up with Werni Stock

    Catching Up with Werni Stock
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    We caught up with our favorite European powerhouse Werni Stock, and chatted about his season.

    Bonfire team descends upon Superpark 22!

    Bonfire team descends upon Superpark 22!
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    Spring park gets destroyed by the Bonfire boys

    Tall & Small Maxi's Spring Edit

    Tall & Small Maxi's Spring Edit
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    Its time for another T&S Episode! This time Maxi went on a solo mission to catch the famous spring Pow (and got his fill and more).   Filmed edited by...

    Rookie Blake Moller Added to the FWT!

    Rookie Blake Moller Added to the FWT!
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     "The FWT is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces and the most...

    Bonfire Axe Jam at Big Boulder

    Bonfire Axe Jam at Big Boulder
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    The annual Axe Jam at Big Boulder is right around the corner! If you were here last year then you remember the Shenanigans that went down (and no, we're not...

    Bonfire Axe Jam Westendorf

    Bonfire Axe Jam Westendorf
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    The much-anticipated Bonfire Axe Jam has finally made it's way across the pond from the US and over to Europe! The first ever Bonfire Axe Jam Session in Europe took...

    Tall & Small Vol.2

    Tall & Small Vol.2
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    "Tall and Small Vol.2" Team rider Maxi Preissinger and good friend Luis Eckert have put out their newest web series episode "Tall & Small Vol.2". In their follow up volume to their "Tall...

    A Day In the Life of Werni Stock and Mario Wanger

    A Day In the Life of Werni Stock and Mario Wanger
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      Werni Stock and Mario Wanger take you through a day in their life hiking mountains, cruising wide powder fields and riding along ridges in the wintery mountains of Europe,...

    Werni Stock "Untitled" Full Part.

    Werni Stock "Untitled" Full Part.
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    Its the time of year when individual parts from full movies are hitting the web. Team rider Werni Stock and "The Shred Bots" just released Werni's full part from their...

    Whitelines Reviews Bonfire Firma Jacket

    Whitelines Reviews Bonfire Firma Jacket
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      Every year, Whitelines rounds up the best new outerwear that the snow market has to offer and puts them to the test in their dynamic on-snow trials. This year,...

    BONFIRE X DEW TOUR

    BONFIRE X DEW TOUR
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    Bonfire is pleased to announce that we have partnered with Dew Tour as the OFFICIAL OUTERWEAR SPONSOR! Today is the opening day and we couldn't be more excited to see...

    Beau Bishop in Full Circle from Jake Blauvelt

    Beau Bishop in Full Circle from Jake Blauvelt
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    FULL CIRCLE FILM (4K) from Jake Blauvelt on Vimeo.   Bonfire team rider Beau Bishop always makes the most of his time spent on snow. Check out his riding in,...

    EURO TRIP

    EURO TRIP
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    Take it from The Intern, when I say "I would love to go to Europe" Im actually speaking for the whole office. Lucky for team rider Ryan Wachendorfer, He was just...

    Beau Bishop and the PowderHounds

    Beau Bishop and the PowderHounds
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    Bonfire rider Beau Bishop hit the road with a crew of heavy hitters up in the western Canadian backcountry to see if they could track down some powder up north....

    Werni Stock and the SHREDBOTS

    Werni Stock and the SHREDBOTS
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    Team rider Werni Stock and The SHREDBOTS will be dropping there new movie in the next few days for free! So keep your eyes open!!!To get you by in the meantime...

    JOHNNY BRADY MELODRAMA FULL PART!

    JOHNNY BRADY MELODRAMA FULL PART!
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    Johnny Brady's part in from Melodrama just hit the internet! With Jon Stark on the lens and the rest of the melodrama crew behind him in support, Johnny Brady put...

    Winter’s Up and Running

    Winter’s Up and Running
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    You may have seen the posts all over Instagram and the news of the east coast in total grid lock due to "Winter Storm Avery". While I am not quite...

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